Marketing Management

Přehled

Instituce:	Západočeská univerzita v Plzni
Fakulta:	Faculty of Economics

Obory studia:	Management a správa Marketing a reklama Cestování, turismus a volný čas Velkoobchod a maloobchod
Typ vzdělání:	Studijní program
Úroveň vzdělání:	Bakalářské
Forma studia:	Prezenční
Délka:	3 roky
Jazyk studia:	Česky
Školné:	—
Další informace:	(This programme is taught only in Czech language) DESCRIPTION The three-year degree programme is designed to provide students with in-depth knowledge of economics, business economics, management, marketing, logistics, and management of companies operating in tourism. Knowledge and skills gained during their studies help students create a solid base they can build on in practice. WHAT WILL I LEARN Students gain both theoretical and practical insight into market economy and will be actively involved in the management of companies and economic and administrative bodies. They will be able to work in teams as well as to solve problems independently and responsibly. Students gain the knowledge of at least one foreign language at the B2 level. CAREER Graduates will work in management and economics at lower and middle management levels. They will be able to solve both practical and theoretical issues related to economics and marketing. They find employment in companies and non-profit organizations, not only as marketing experts.

Kontakty

Fakulta:	Faculty of Economics
Adresa:	Univerzitni 22, 306 14 Plzeň
Kontaktní osoba:	Ivana Kutacova
Pozice:	Member of the Centre for International Activities
E-mail:	ikutacov@fek.zcu.cz
Telefon:	+420 377 633 409
Web:	http://www.fek.zcu.cz/en
Facebook:	https://www.facebook.com/FEK.ZCU/

Instituce:	Západočeská univerzita v Plzni
Adresa:	Univerzitni 8/2732, 306 14 Plzeň
Kontaktní osoba:	Jana Janska Lonska
Pozice:	International Students Coordinator
E-mail:	study@rek.zcu.cz
Telefon:	+420 377 635 757
Web:	http://www.international.zcu.cz
Facebook:	https://www.facebook.com/internationalzcu